Learn Public Speaking Skills From Steve Jobs

Public Speaking Course Singapore - Steve Jobs

Did Steve Jobs ever attend any Public Speaking Course or Effective Presentations Course?  What makes his presentations so compelling that audiences repeatedly crave for more?  How did he introduce his revolutionary products with revolutionary public speaking skills?

While even the most skilled and effective presenters simply convey information, Jobs also inspires. He impactfully sells the steak and the sizzle at the same time, as one reader commented a few years ago.

Let’s take a look at his defining 2007 speech when he introduced iPhone and see what we can learn from his public speaking skills.  If you are seeking to improve your public speaking skills – you can watch it in full (about 10 minutes) and then later watch bits of the video which relate to various Public Speaking Tips :

Effective Public Speaking Skills – Training Tip 1 :
Start with a quote or statement that causes your audience to ponder.  Steve skillfully introduced his speech with this : “Every once in a while, a revolutionary product comes along that changes everything.”

effective presentation skills quotes by steve jobs

 

Effective Public Speaking Skills – Training Tip 2 :
Arouse the curiosity of your audience.  Steve Jobs skilfully said, “… in 1984, we introduced Macintosh,  It didn’t just change Apple, it changed the whole computer industry… in 2001, we introduced the first iPod… and it didn’t just change the way we listened to music.  It changed the entire music industry.  Well, today, we are introducing 3 revolutionary products.”  Impressive isn’t it?  That impactful and deliberate public speaking strategy definitely got the audience panting for the new products.  Watch the relevant portion of the video here :

 

Effective Public Speaking Skills – Training Tip 3:
Build in a surprise riddle.  Check out the extracted portions of the full video in the shortened video below where Steve built a ‘riddle’ inside his speech without telling his audience.   And when the audience are still guessing, Steve did the fourth deadly thing…

Effective Public Speaking Skills – Training Tip 4:
To improve your public speaking skills or deliver an effective and impactful presentation, dare to TEASE the audience.  “Are you getting it?”  was what Steve Jobs asked when the audience started to realise that the 3 powerpacked new revolutionary features are inside the new iPhone. He did not explicitly say so initially but let the audience slowly conclude for themselves.. how cool a public speaking tip is that?

In fact, Steve Jobs teased the audience again when he suggested having the stylus.. and then he said “yucks”..  That was a classic funny moment we will always remember 🙂
[Note : In my public speaking courses (Singapore and Malaysia) and effective presentation skills workshops, I teach participants how to arouse audience curiosity and tease audience with additional tips.]

Effective Public Speaking Skills – Training Tip 5:
Create the WOW factor.  It’s a definite compelling buy when audience realised that the only need to pay for 3 revolutionary products for the price of 1!

[Learn multiple ways on how to create that WOW factor for your audience in my Public Speaking Course (Singapore & Malaysia)]

Effective Public Speaking Skills – Training Tip 6:
Make a bold declaration.  The ever consummate public speaker Steve Jobs delcared: “Today, Apple is going to reinvent the phone.”

presentation skills workshop singapore

 

Effective Public Speaking Skills – Training Tip 7:
Solve a MAJOR problem or problems currently not solved.  From 3:15 onwards, Steve Jobs spoke of the problems associated with typical smart phones.  Then he went on the explain and EXAGGERATE these problems.  For eg, he illustrated how not smart a smart phone is, and how not easy it is to use a smart phone. In fact he used about 4-5 minutes to discuss all the inconveniences of the prevailing smart phones.

Effective public speaking course by steve jobsThen he summed up what iPhone is : it solves all these problems.  So the public speaking trick he used here is to talk about the problems, exaggerate the problems, and then say, hey I solve all these for you.

Effective Public Speaking Skills – Training Tip 8:
Use Media effectively and skilfully.  Steve Jobs and his slides were totally integrated.  His slides illustrated exactly what his message was.  His slides carried not long paragraphs but only key messages and pictures.  He was clearly the master and the slides were the servant.  Many beginners or those who suffer from stage presence tend to hide behind media.  To improve your presentation or public speaking skills – master the use of a few types of media (slides, flip charts, sound, videos).

Effective Public Speaking Skills – Training Tip 9:
Exercise your stage presence.  Steve Jobs was clearly at ease with the stage – he stationed himself at the side, the centre, and knew when the take the limelight, and when to let his media take the limelight.  Did you notice that every hand gesture, leg movement and body movement was calculated to lend weight to what Steve Jobs was saying.

[In my Public Speaking Workshop Singapore (2 days), I share powerful tips to supercharge your body language so that you do not need to remain awkward or shy]

Effective Public Speaking Skills – Training Tip 10:
Rehearse and keep presentation simple.  Throughout his speech, Steve kept his contents simple.  The construction of iphone was obviously a very complicated research and production process but there were hardly any jargons used.  Learn to rehearse with the correct techniques to improve your public speaking skills!

public speaking skills

Want to watch the Steve Job’s powerful public speaking skills again?  We re-produce the video below :

For more tips to improve your Public Speaking Skills in Singapore, check out the following articles :

To attend the Public Speaking Workshop (2 days) by 36 HR Training & Consultancy, please click here to find out more :

 

 

 

 

 

 

Public Speaking Course Singapore – How To Speak Confidently

Effective Presentation Skills Course Singapore on How To Speak Publicly

Conquer Mankind’s No. 1 Greatest Fear : Public Speaking.

It has been said that some people would rather die than to speak on stage.  Does that apply to you?  If you are one of those who would do anything to escape public speaking, or wish to learn a secret formula to deliver effective presentation skills, read on the following real life cases – they are all former participants of my public speaking courses in Singapore, Vietnam and Malaysia.  They might inspire you 🙂

Public Speaking Course Singapore - Effective Presentation

Effective Presentations Skills Case Study 1 :  Fear of Public Speaking

Lixin would freeze whenever she went on stage.  This was due to a childhood situation when in school, she forgot everything she was supposed to speak on stage.  Since then, she experienced panic attacks whenever she’s on stage.

During my coaching session with Lixin, I suggested to her to try to visualise the happiest moments she had – which she said were riding on the motor-bike, because she felt liberated.   I suggested to her to use visualise the same image in her mind, and the same liberating emotions she felt, whilst on stage.  She did and started smiling.  This was when her public speaking fears were loosened.  During that Effective Presentations Course (Singapore) – How To Overcome Your Fear of Public Speaking,  she won the award for being the most Improved Presenter.

Effective Presentations Skills Case Study 2 : Stiff Steve

Steve, whom I coached during a Public Speaking Course (Singapore), was a great technical expert who can have an explanation for anything connected with technology. But when he has to speak publicly, he is frightened and starts stumbling for words.  In addition, he is stiff and he stands rooted in his position from the start to the finish of his presentation.  There were moments when the public speaking class participants laughed, in good team spirit, at his awkward gestures, when he tried to gesticulate.

Public Speaking Courses Singapore

I suggested to Steve to practice his presentations and look in front of the mirror.  After that, nobody could guess what he was like (previously) because his gestures look so natural.  Yes, the good news for nervous speakers is that : Gestures can be practised and learnt.  The right amount of gestures can help you achieve a greater impact in your public speaking or presentations.

Effective Presentations Skills Case Study 3 : Forgetting Your Message and Tongue-tied

One of the most common fears shared by my participants in my Public Speaking Course (Singapore and Malaysia) is about their fear of FORGETTING their lines.  Take the case of Janice Heng.  There were times when she had to speak as part of a larger group.  Even if she only has to speak 1 minute, the fear of public speaking would overwhelm her.  She would forget her what she was supposed to say, and her mind would go blank.

Public Speaking Course Singapore and Malaysia

The solution :  Rehearse using KEY MESSAGES, not memorising your text word for word.   If you are one of those who memorise every word, you would be lost the moment you forget even just one word, while presenting.  Instead, remember your KEY messages.  For eg, If I were to ask you what this whole case study 3 is about – you wouldn’t recall every word.  You would remember this story’s Key Message is about Key Messages. They form like a jigsaw puzzle in your head.  That’s also how you want your audience to remember!

 

 Effective Presentations Skills Case Study 4 : Boring Brendan

Brendan is a senior manager in his company.  He rose to his position due to his technical competence and track record.  He is not afraid to present but he knows something is amiss when he speaks… the audience is not interested and starts to snooze.  The more polite audience stare blankly at him.

Don’t be a BORE when you present publicly.  Please spare your audience of technical details if they are not relevant.  To be effective in your presentations, whether 1 to 1 or 1 to many – you need to tailor your message, understand what your audience needs are.  The presentation starting point is NOT about you or your wonder product.  It’s about the audience.   Before you go on stage, do your homework and find out :

– what do the audience want to know?
– what do the audience already know?
– what is in it for the audience?
– what keeps them awake at night?
– why should they listen to you?

Singapore Public Speaking Course

and finally what can you offer to solve their problems/needs?  So forget about sharing in detail the excellent award winning 20 features of your product, and focus on the 3 features that meet your customer or audience needs.   They will be awake during your presentations or public speaking!  More useful resource here :

►►► 7-Minute Guide To Impactful Presentations

 

Effective Presentations Course Singapore Workshop

Effective Presentations Skills Case Study 5 : Get Your Audience To Remember You

Alice attended my Effective Public Speaking Course (Singapore) and she is is not nervous, she has key messages, and she is reasonably competent managing the audience. She is not boring.

But perhaps she has the most serious problem – nobody remembers her after she speaks.  She simply blends and leaves no impression.  Her brand isn’t visible.

►►► Read here on How To Brand Yourself

The cure?  Start having a story.  In fact, you can illustrate your speech effectively with carefully designed stories.  All humans love a story.  Whether it’s about Steve Jobs who was one of our greatest come-back heroes (always rising from the ashes of failure to greater heights of success), or your neighbour next door – there’s a story to be learnt.  In my Effective Presentations Course (Singapore and Malaysia), and my Public Speaking Courses (Singapore) – I teach participants how to build stories, and how to help your audience remember you, your brand, your key messgaes, through your story 🙂

►►► Click here to find out more about Effective Presentations Training workshop.
►►► 3+ 5 Tips To Improve Your Public Speaking Skills

I hope your find this coaching useful – please LIKE this article or share it with your friends!

Written by Tan Teck Kim, trainer and coach in Effective Presentation Skills Courses, Delivering With Impact workshops. He has travelled to various parts of Asia to train country managers and executives to deliver impactful presentations.   Teck Kim is also a trained coach to administer MBTI and FIRO-B personality instruments which are used for understanding human interactions, leading to higher performance.

Contact Tan Teck Kim if you wish to enrol of the latest Effective Presentation Skills Course (Singapore) or Impactful Public Speaking Course (Singapore and Malaysia).  Teck Kim also customises in-house Business Presentation Skills Training Workshops as well as Public Speaking Workshops.  Or if you have an urgent need and prefer to be coached personally on a one to one basis, you may contact public speaking coach here.

Singapore Public Speaking Course

3+5 Ways To Improve Your Public Speaking Skills

Public Speaking Course SingaporeThinking of Attending A Public Speaking Course in Singapore To Improve Your Presentation Skills?

Here are 3+5 Powerful Tips To Help You Improve Your Public Speaking Skills :

Presentation Tip 1 : Prepare A Great Speech

How To Improve In Public Speaking Skills Be clear about what you want to achieve.  Eg : – I want the audience to know why our company must trim costs by 30% to stay competitive
– I want senior management to support investing in a new technology to gain new clients
– I want my company to sponsor all front line staff for a public speaking course to improve their confidence in speaking to clients.  If you are unclear in what you want, neither will your audience be clear!  To be a winner in public speaking, be clear in what you want to achieve.

 Presentation Tip 2 : Understand Your Audience Pain Points

How To Improve Public Presentations Skills The starting point of your speech should be from your audience’s perspective.  The more you understand what their pain point is, the better you are prepared.   Connect your solution to your audience pain point – the greater the pain, the more likely they are motivated to hear you out.  The deeper the pain they experience, the more they will be willing to invest their time with your solution.  All public speaking courses (in Singapore or Malaysia) will tell you to ensure your starting point is your audience – take time to understand their needs.

Presentation Tip 3 : Arouse Interest In Your Audience In What You Say

Best Public Speaking Courses Singapore Do you know when you take centre stage and speak – you only have 18 seconds to impress the audience before they decide whether to continue to listen to you?

In my Public Speaking Course Singapore – Stand Up and Stand Out – I teach participants 10 ways to arouse audience’s curiosity and interest.  Here are a sample of effective opening statements to deliver effective presentations or impress your audience :

 

(I)  Ask Interesting Questions:

 public speaking training in singaporeThe moment you ask any questions – it’s the audience natural response to answer them, even in their minds.  For eg, for my public speaking courses teaching people how to overcome their fears, the opening questions I ask will be : “Do you know what is mankind’s greatest fear?” “Do you know that many people would rather die than to speak publicly?” “How many today are interested to conquer mankind’s greatest fear?

 

(II) Ask Good Questions : 
Improve public speaking skillsA father took his young son to the opera for the 1st time.  The opera conductor started waving the baton, and the soprano began hitting her high notes.  The boy watched everything intently and finally asked, “Dad, why is he hitting her with his stick?” “He’s not hitting her,”, answered the dad with a smile. “Well then,” asked the boy, “why is she screaming?” “Well, those are good questions the son asked and I’ll like to share some good questions with you today…”  The above is just a sample.  You can ask good questions by spending time to design them before you delivery your speech publicly.

(III) Make Shocking Facts or Statements About A Problem Which Needs Your Solution

Best Public Speaking Workshop in Singapore

One of my favourite tip in my public speaking course (Singapore and Malaysia) is to start a presentation with a shocking statement of fact that people don’t think much about.  For eg :

“Every year, 300 million people contract cancer.  Of these 1.1 million people die.  Out of 1.1 million people, less than 10% have left sufficient monies for their dependent families.  Most people don’t save, nor invest in insurance, nor write a will.”

Another example of my effective presentations training – opening starters :

“We all know that global warming is BAD for humans and our future generations.  But do we know that the following are also linked to global warming? – higher crime rates due to higher temperatures – more kids today now have asthma compared to 20 years ago – Sea levels have risen about seven inches in the last 100 years, which is more than in the previous 2,000 years combined – in short cities can sink.

 

(IV) Use An Interesting Quote

Effective Presentation Skills CourseIf you are delivering a presentation topic on Teamwork: “Individuals play the game, but TEAMS win championships.”  Do you agree? “The strength of the team is each individual member. The strength of each member is the team.”  ~ Phil Jackson

The idea is to get your audience to start thinking about an important topic. Arouse their interest in your presentation!

 

(V) :  Tell A Story

Singapor Toastmaster Club CourseMost people cannot remember details and not everyone is interested in details – think about this :  Can you remember what was the last sentence said by the lead actor in your favourite movie?  But can you recall the storyline in brief?   Yes, we are all wired to listen to stories.

Make the connection with your audience through your story telling skills.  Once you have connected with your audience with a story (or stories), they are more likely to listen to what you have to say.  In fact stories are not only powerful starters, but are highly effective presentation skills strategies to keep your audience engaged throughout.

►►►Read this article on case studies and stories of participants in my previous public speaking classes.

During our 2 day workshop on public speaking and business presentation skills, we share with you secrets on how to tell stories, and how to engage and connect with your audience through different story telling techniques.  It’s one of the most exciting parts of the course!  Stories don’t have to be long! Whether you are seeking the best public speaking course (in Singapore or Malaysia) or attend hours and hours of Toastmaster Course Singapore or whether you are personally coached by the best public speaking coach – you need to practise your public speaking skills.

Remember you can’t learn football skills by merely reading.  You’ve gotta get out there and kick around!  More useful public speaking resources here :

►►► 7-Minute Guide To Impactful Presentations Our Public Speaking Courses and Effective Presentation Skills are designed to teach you practical public speaking skills and to give you feedback on your presentations practice sessions.  

Contact us for more info to improve your public speaking skills or to find out how you can enrol in our Public Speaking Course in Singapore.

Career Advice | Personal Branding part 3 | How To Differentiate Your Personal Branding

Managing Your Career : How To Differentiate Your Personal Branding by Tan Teck Kim

<< This is a continuation of the previous career counselling article on : Career Advice Parts 1 and 2, part of the Interview of Tan Teck Kim with a leading Lifestyle Magazine, Glow >>
<< Click here to read part 1 on Career Advice >>
 
<< Click here to read part 2 on Managing Your Personal Branding >>

Personal Branding

7. In terms of self-branding, how does social success translate to career success, and how are the 2 correlated?

  •  When was the last time you bought something you really didn’t need, all due to the persuasive skills of the likeable salesperson?
  •  If you are a manager, who would you choose to promote from 2 equally competent staff?  1 who is hardworking, competent and reliable but quiet.. the other who is equally competent but with good people skills and is able to interact with people at different levels.
  •  If you have 2 job offers, you would choose to work for the manager whom you think can share his knowledge and counsel you on your career progression. Do you agree?

I believe these 3 examples illustrate the importance of strong EQ or people skills which are to some synonymous with social success, and the ability to connect.

Social Skills are a highly valued asset.  If you are in your 20s or 30s, you can stand out with your ability to connect. If you are in your 40s and 50s, your ability to coach and connect makes you the leader why your staff want to stay on despite competition poaching staff…

 Social skills are critical and give you a cutting edge in your career and business :

  1. Differentiation : In today’s world dominated by technology – social skills become a highly valued asset.  The population in the 20s and 30s are especially strong in technology but you can stand out from the crowd with your ability to connect with people.  And if you are a leader in your 40s or 50s, then your ability to coach and connect becomes the reason why your staff want to work for you despite plentiful opportunities.
  2. Problem Solving : In business, problems with processes, people and clients happen all the time.  The one who can resolve the problems is the one who gets counted when it matters.  And problem solving is often a function of one’s ability to work through different geographies, departments and the people in them.
  3. Forming Meaning Relationships :  Social skills generally translate into one’s ability to cultivate meaningful relationships.  This opens up tremendous opportunities.
how-to manage your personal branding

In the business world, the higher one climbs the corporate ladder, the more responsibilities one assumes – and it becomes a situation of being able to manage people to get things done for the organisation, rather than doing everything yourself.   International firms and businesses  are constantly look for leaders and managers who can work with people and bring out the best in others.

Social success translates naturally into opportunities which in turn lead to career success.  To grow and advance further in one’s career, social skills come into play again.

Need I say more?

8. What are some of the most crucial things you need to bring to the table at a job interview? 

The 2 Key Factors are :

(I) TAILORING your message and Adding VALUE.

(II) Decide what your KEY messages are in advance, and TAILOR them to suit your audience/interviewers.

Know in advance, as much as possible or practicable,

    • Who your interviewers are
    • What their communication styles are like
    • What keeps them awake at night (or what problem they need to solve).

To illustrate the importance of being prepared and knowing your interviewers with a real life story : I once arranged for a candidate (whom I intend to recruit) to meet my lady boss who had a very stern and austere air about her.  Despite my friendly ‘warning’ in advance, the candidate did not expect what she saw – she was so startled to see my boss during the interview that she stumbled and completed faltered in incoherent sentences.  She didn’t get the job of course.

On communication style : If for example, the interviewers are CEOs, they might be more keen on the big picture and revenue numbers – this means you might need to trim your 10 page report to a 1 pager to highlight pertinent high level issues that impact on the company’s viability and market standing instead of sticking to what you know.

IMPORTANT : The key differentiating factor for you is your ability to add value to them in a problem where they cannot resolve fully or at all. Adding value can be giving new perspectives & effort that will contribute to resolving the problem. This will make your interviewers feel that you are the one they need to hire.

Many fresh graduates or less experienced job interviewees I have interviewed ‘suffer’ from this fatal flaw : They always ask what they can learn.  There is nothing wrong with this expectation but if the focus is only on themselves and not on what the potential employer needs, then you haven’t differentiated yourself and come across as just another interviewee.

To add value, you must understand what issues your interviewers are facing.  Get info from the interviewers about what their challenges are, what the challenges of the job (you are interviewing for are), and relate them to your previous experiences (you can quote examples of school projects which are relevant) to demonstrate that you could solve their problem.  This perhaps is the singular most important piece of CAREER ADVICE I would give to anyone preparing to go for a job interview.  Help your potential employee solve a problem or position yourself as the one who could solve their problem and you are on a roll.

 

9. What are some no-no’s when it comes to presenting yourself well? 

a. Don’t go to any meeting without being prepared or a mental rehearsal.  There are times when I hear my coachees say that they don’t know who they are meeting, and they get so nervous and so they would just adopt a ‘I’ll-go-as-I-am’ attitude, without any preparation.  This is a definite no-no.   If you don’t know anything – at least go back to the person who connected you to the chance to present yourself and find out as much as possible.  And google search to help you do your homework!

Personal Branding

Don’t Be Mousy – Brand Yourself Confidently

b.  Don’t be mousy – I once interviewed a candidate who stood at my door entrance, but her body was half hidden by the door.  The impression I got was she lacked confidence and experience or maybe had something to hide.  Would that be your preferred hiring choice if you are the manager?  Knock the door, wait for acknowledgement and walk in confidently.

Manage Your Personal Brandingc.  Don’t talk too much – use any meeting as a chance to understand others’ perspectives and whether there is a chance for you to contribute and learn. If you are going for an interview, you must at least spend 30% of the time listening (some experts put it to 70% and so that gives you an idea of how important it is to listen).  If you are making a public presentation, obviously you have to do more talking but you still need to observe your audience and listen and make adjustments accordingly.  For example, if you audience asks a question, listen and acknowledge it and answer it at the appropriate time.

d.  Don’t stick to a prepared script rigidly.  I know I said one must prepare but equally important is the need to adapt and tailor your message.  I recall in the early years of my career when on one occasion,  I stuck to my 30-min prepared script despite only having 5 minutes to speak as the speakers before me took more time than planned.   I learnt lesson 101 on adapting and tailoring my message to the circumtances, after we lost the deal and I got ‘painfully’ famous for it.

Manage Your Personal Branding Well

e.  Don’t start off with an apology or bad note. “I’m sorry as I’m presenting for the 1st time and hence really nervous.”  “I didn’t want to come up but my colleagues pushed me up here to share.”  Avoid negative statements that immediately discredit yourself.  With your preparation and rehearsals, you could be doing much better than you realise!

f.  Don’t focus on your weakness – instead focus on what you can contribute to your clients.  Draw comfort in the fact that everyone is nervous or has been through that stage, when presenting or meeting a new prospective client or employer.

Real Life Coaching
I once coached someone who insisted that she could never present in front of a group.  She spent 2 hours convincing me that she could never ever do that.  To-date, she remains the only 1 person I have coached who still fumbles and falters at every presentation.

As you can see, you can manage your Personal Branding consciously by applying these tips and strategies above.  I hope you have enjoyed these 3 part series on Career Advice and Managing Your Personal Branding.  Develop your image, your confidence and adopt the right attitudes.  Differentiate yourself from others through your social skills – increasingly an asset in today’s world too reliant on technology.  Invest in your career by first investing in your personal branding.  You can improve your presence and confidence in public speaking too by investing in the right Presentation Skills courses.

If you would like to hear fresh perspectives and benefit from career counselling,
<< Contact Tan Teck Kim if you wish to be coached in your career >>

career advice

Coached To Clearer Direction and Higher Performance

 

RECOMMENDED READING :

Understand what your employers are thinking :

Why Career Advice and Career Development is Key To Staff Retention

Career Advice Part 1 – How To Brand Yourself 

Career Advice Part 2 – How To Manage Your Personal Branding

 

 

Career Advice | Personal Branding part 2 | How To Manage Your Personal Branding

Managing Your Career : Personal Branding Career Advice – Tips and Strategies by Tan Teck Kim

<< This is a continuation of the previous career counselling article on : Career Advice Part 1, part of the Interview of Tan Teck Kim with a leading Lifestyle Magazine, Glow >>

4. How does appearance count towards presenting oneself and how can one ensure that they give off a good initial impression? 

Career Advice and Career Counselling

Pay Attention To The First Impressions You Convey!

In many of my business presentations courses, I share with participants that the moment you stand up there – the audience will decide within 3-8 seconds whether to be interested in what you say.  It’s unfair and scary but the sooner we accept this truth, the more we realise we need to prepare for the correct first impressions.   It’s not just what you say – but how you say it, and how you look when saying it.

Always have on hand the following :

  1. A 30 second elevator pitch of yourself to any business associate.  The pitch can be a summary of what you do, your achievements, the value you bring and what you are like.
    Career Advice on Elevator Speech

    Always Be READY with Your ELEVATOR SPEECH

    For eg, “My name is TK Tan and I specialise in helping my clients find NEW PERSPECTIVES in their career or problem situations.  I have 10 years of experience in managing clients service in banks and today I am a Coach and Trainer for quality career skills and customer service and experience.  The clients I have managed include large banks and corporates, as well as career minded individuals who want to be coached on career skills.

  2. Decide what image you want to project and dress yourself according to the image you want to project.  Check yourself in the mirror before you leave home and in the washroom (if possible) of your meeting’s premises, before your actual meeting.  Ladies – avoid distracting sexy clothings in a formal business setting.  You might win the man for the moment but not the deal.
  3. Learn the importance of body language and firm and appropriate handshakes to demonstrate confidence, sincerity and interest to connect.  Don’t give a feather weight handshake or an earth shattering one.
  4. Learn to look at others in the eye to demonstrate interest.  Bear in mind : People like others who like them.
  5. Be genuine and enthusiastic.  People can detect fake behaviours easily.
  6. Finally – a very practical and useful tip : Find something about your audience or new client/boss that you like and focus on it.  If you like the person, it can be felt.  Likewise, if you dislike the person, it’s a lot harder for you to win your cause!
  IMPORTANT TIP :  
FIND something about your audience or new client/boss that
 you LIKE and focus on it.  If you like the person, it can be felt and the feeling may be reciprocated!  

5. Why is networking/image so important when it comes to marketing oneself and how to go about doing so?  

career advice and career counselling

Tap On The Power of Network

Once upon a time, it was said that we are all related to each other by 6 degrees of separation – the beggar might be even related to the king through 5 parties or less.

In today’s world where social media connects billions of people and everyday thousands of new users are added to Facebook, the human race is ever more connected than before.

Major literature and evidence now suggest that in USA, people getting jobs through referrals are rising over the years and in fact now higher than through newspaper or formal applications.  This trend is catching on in Asia.  I believe at least 1 in 3 to 4 persons now get the job or the deal through networking or referrals.

That’s the power of network – connectivity gets you somewhere you might want to go to one day.

One’s image is a combination of one’s physical and media presence.

As regards to physical presence, in many communication studies, it was demonstrated that it how one says the message and how one looks when saying the message contribute more to the overall impression of the audience, than the actual message.

This means that your audience is more likely to believe what they SEE than what they hear from you.  .

 TIP : If  your image and body language contradict what
you say verbally – your audience WILL BELIEVE the messages
conveyed through the former – image and body language.

So, if you want to persuade convincingly, or want to get that deal or job – make sure that your image and body language are in sync with your verbal content.  As for media presence – we will talk more about this subject in the weeks ahead, but for now, at least you must be ready to go digital with your media image.

Career Advice and Career Counselling

Your Image & Body Language Must Be In Sync

6. How can one gain confidence over time and learn to present him/herself clearly and succinctly?

Some believe that certain people are born confident and gifted speakers.  Do you know that Bill Clinton was not the born charismatic speaker everyone believes he is. He admitted in his autobiography that his first speech effort while in high school was ‘unremarkable.”  In one of his earlier political speeches in 1988 as governor of Arkansas, by the time he completed speaking, the audience was roaring their approval for him to go away. So we can all take comfort that confidence and ability to speak is something that can be nurtured, TRAINED and developed.  Key tips :

  1.  Learn the art of formulating key messages.  Whether you have 5 minutes or 5 hours to speak, decide in advance what your key messages are first, and then build content around them.  If you only have paragraphs of words – your key messages can easily be lost. Start with your topic and then key messages before building detailed content.
  2. Tap on the power of rehearsal and verbalisation.  Verbalisation is speaking aloud your key messages.  It is like exercising your mental muscles – just like your body muscles needing to be exercised before they get toned.  Likewise, you need to verbalise to get your brains to formulate your key messages and to sound natural.  Verbalisation is not memorisation of everything you want to say though.
  3. Practise the power of 3 – SIMPLICITY.  Human minds retain messages when messages are delivered in sets of 3.  Don’t have 11 or 20 points as chances are your audience won’t remember anyway.  Instead have 3 key messages, each with about 3 sub points.
Career Advice and Personal Branding - Bill Clinton

Naturally Charismatic Or Trained?

Finally get trained or be coached like Bill Clinton obviously has.  Another great example of a confident and charismatic communicator is Cara Fiorina, the former CEO of HP, who was known to have gone to great lengths to hone her selling and presentation skills.  There are many coaches and trainers out there – find one that fits your learning style and preference.   I teach and coach groups and individuals to deliver their messages with confidence and impact.  Individuals who are totally shy have come to me for individual coaching before, on a one-to-one basis, and have been transformed when they realise what their strengths are.

 TIP : Confidence and Presentation Skills
Can Be Trained and Developed.

 

Look Out For Part 3 of Career Advice on Differentiating Yourself Through Your Branding

RECOMMENDED READING :

Understand what your employers are thinking :

Why Career Advice and Career Development is Key To Staff Retention

Career Advice Part 1 – How To Brand Yourself 

Career Advice Part 3 : How To Differentiate Your Personal Branding

 

 

 

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